Saturday, September 27, 2008

Weltraumspaziergang

Chinesischer Astronaut sicher zurück

Ein chinesischer Astronaut hat den ersten Außeneinsatz seiner Nation im Weltraum absolviert. Er testete einen neuen Anzug – und winkte in die Kamera.
Gruß an die Erde: Zhai Zhigang winkt in die Kamera
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Die Ehre, in den neuen Raumanzug zu schlüpfen, fiel Zhai Zhigang zu – einem von drei Astronauten des chinesischen Raumschiffs „Shenzhou VII“. Der Anzug soll besonders leicht und beweglich sein, wie das staatliche chinesische Fernsehen berichtete, das den Einsatz live übertrug. Im All sollte Kommandeur Zhai Zhigang mehrere Materialproben einsammeln, die außerhalb des Raumschiffes angebracht sind. Der Gesundheitszustand aller drei Astronauten sei gut, berichtete die Bodenkontrolle nach Angaben der amtlichen Nachrichtenagentur Xinhua.
Zhai Zhigangs Weltraumspaziergang dauerte eine halbe Stunde. Zuvor hatten die Astronauten mehr als elf Stunden lang die Anzüge ausgepackt und zusammengebaut. Dann unternahmen sie ein 100-minütiges Training, um sich an sie zu gewöhnen.
Meilenstein für Chinas Raumlabors

Es ist die dritte bemannte Weltraummission der chinesischen Raumfahrt und deren erster Spaziergang im All. China ist nun nach den USA und Russland die dritte Nation, die ihre Astronauten auf solche Einsätze außerhalb eines Raumschiffes schicken kann – eine wichtige Voraussetzung für den von China geplanten Bau eines Raumlabors und weitere Aktivitäten im Weltraum.
hb/dpa/AFP

Chinas Taikonaut schwebt im All

Erster Weltraumspaziergang

Chinas Taikonaut schwebt im All

Fünf Jahre nach dem ersten bemannten Raumflug Chinas hat ein Taikonaut, wie die chinesischen Astronauten genannt werden, erstmals erfolgreich einen Weltraumspaziergang unternommen. "Ich fühle mich gut", sagte Kommandeur Zhai Zhigang nach dem Ausstieg aus dem Raumschiff "Shenzhou 7". Er grüßte das chinesische Volk und die Menschen in der Welt.

Zhai Zhigang beim Weltraumspaziergang (Foto: REUTERS)[Bildunterschrift:Mit einer Nationalflagge grüßte Zhai vor der Kamera, während Milliarden Chinesen die Live-Übertragung im Fernsehen verfolgen konnten.]

Neuer Raumanzug im Test

Der 42-jährige Militärpilot Zhai setzte dabei einen Minisatelliten mit einer Kamera aus, die den Weltraumspaziergang festhielt. Bei dem etwa 30-minütigen Einsatz testete Zhai zudem einen Raumanzug, der nach amtlichen Angaben eine chinesische Eigenentwicklung sein soll. Sein Kollege, Liu Boming, der einen russischen Anzug trug, assistierte ihm vom Orbiter aus, während ihr Kollege, Jing Haiping, in der Rückkehrkapsel geblieben war.

Zhai Zhigang winkt im Weltall (Foto: REUTERS)[Bildunterschrift:Die Chinesen werten den Weltraumspaziergang als Meilenstein ihrer Raumfahrtgeschichte.]

Staatschef im Kontrollzentrum

Auch wenn der Ausflug ins All der 298. Weltraumspaziergang eines Astronauten insgesamt war, ist das Manöver doch ein Meilenstein im ehrgeizigen Raumfahrtprogramm der Chinesen. Chinas Staatsmedien sprachen vom "ehrgeizigsten und riskantesten" Einsatz, den Staats- und Parteichef Hu Jintao vom Kontrollzentrum in Peking aus verfolgte.

Bis 2020 eigene Raumstation

Drei Taikonauten sitzen in einem Raumschiff (Foto: AP)Großansicht des Bildes[Bildunterschrift:"Uns geht es körperlich gut" meldeten die Taikonauten]
Nach den USA und Russland ist China damit die dritte Nation, die Astronauten auf Einsätze außerhalb eines Raumschiffes schicken kann. Der Außenbordeinsatz ist eine wichtige Voraussetzung für den geplanten Bau einer Raumstation bis zum Jahr 2020. Das Raumschiff "Shenzhou 7" war am Mittwoch mit drei Taikonauten an Bord vom Raumfahrtbahnhof Jiuquan in der Provinz Gansu gestartet.

Chinas Astronauten gelingt Weltraumspaziergang

Chinas Astronauten gelingt Weltraumspaziergang

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Peking (dpa) - Erstmals hat ein chinesischer Astronaut am Samstag erfolgreich einen Weltraumspaziergang unternommen. Fünf Jahre nach seinem ersten bemannten Raumflug ist China damit nach den USA und Russland die dritte Nation, die Astronauten auf Einsätze außerhalb eines Raumschiffes schicken kann.

«Ich fühle mich gut», sagte Kommandeur Zhai Zhigang nach dem Ausstieg aus dem Raumschiff «Shenzhou 7» in 343 Kilometer Höhe über der Erde. «Ich grüße von hier das chinesische Volk und die Menschen in aller Welt.» Sein Kollege Liu Boming reichte ihm aus der Luke eine rote chinesische Nationalflagge, die der Astronaut vor der Kamera schwenkte, während das chinesische Milliardenvolk die Live-Übertragung im Fernsehen verfolgte.

Auch wenn der Ausflug ins All bereits der 298. Weltraumspaziergang eines Astronauten seit 1965 war, ist das Manöver ein Meilenstein in dem ehrgeizigen Raumfahrtprogramm des größten Entwicklungslandes der Erde. Nach dem erfolgreichen Abschluss der Olympischen Spiele sah die die kommunistische Propaganda in dem Manöver vier Tage vor dem Nationalfeiertag einen Grund mehr «für den Stolz und die Freude des Volkes». Es sei ein Beweis für die «fortschrittlichen technischen Fähigkeiten der Nation», kommentierte das Parteiorgan «Renmin Ribao» (Volkszeitung). Der «kleine Schritt» des Spaziergängers im All sei «ein historischer Sprung in den chinesischen Raumfahrtträumen».

Auch wenn ein Chinese jetzt «einen Fußabdruck im Universum» hinterlassen habe, dürfe gleichwohl der Abstand zu den USA und Russland aber nicht übersehen werden, mahnte das Parteiorgan zur Besonnenheit. China sei ein «Nachzügler» im All und stehe erst am Anfang seines Raumprogrammes. Chinas Staats- und Parteichef Hu Jintao verfolgte das Manöver vom Kontrollzentrum in Peking aus, wo Applaus ausbrach, als Zhai Zhigang um 16.44 Uhr Ortszeit (10.44 Uhr MESZ) das Raumschiff verließ. Er testete den Raumanzug «Feitian», der nach amtlichen Angaben eine chinesische Eigenentwicklung sein soll.

Der Raumanzug ist nach einer buddhistischen Göttin benannt, sein Name kann mit «am Himmel fliegen» übersetzt werden. Sein Kollege Liu Boming, der nur einmal halb aus der Luke herauskam, trug dagegen das russische Modell «Orlan». Er assistierte seinem Kollegen, hätte ihm aber auch im Notfall zu Hilfe kommen können. Kommandeur Zhai Zhigang sammelte bei seinem kurzen Ausflug ins All einige Materialproben ein, die außen am Raumschiff angebracht waren. Kommentatoren im Staatsfernsehen sprachen begeistert von einem «Bilderbuch-Spaziergang» und einem «atemberaubenden Moment».

Der erfolgreiche Außenbordeinsatz ist eine wichtige Voraussetzung für den geplanten Bau eines Raumlabors oder einer ständigen Raumstation. Kritische Phasen waren jeweils der Moment, als die Luft und der Druck aus dem Orbiter abgelassen und nach dem Spaziergang wieder aufgebaut wurde. Der Astronaut musste auch aufpassen, nicht die Dichtung der Luke zu beschädigen. Außen am Raumschiff war Zhai Zhigang mit zwei Leinen gesichert und wurde über einen Schlauch mit Sauerstoff versorgt, während er sich am Raumschiff entlang hangelte. Nach dem erfolgreichen Manöver wird «Shenzhou 7» am Sonntag wieder auf der Erde erwartet. Die Fähre soll zum Abschluss ihres dreitägigen Fluges in der Inneren Mongolei landen.

Astronaut takes historic walk in space

Astronaut takes historic walk in space
(Agencies/chinadaily.com.cn)
Updated: 2008-09-27 17:42

In this video grab taken on Friday, September 27, 2008 from China Central Television, Chinese astronaut Zhai ZhigangconductsChina's first spacewalk outside the Shenzhou VII spacecraft. [Xinhua] 

Astronaut Zhai Zhigang became the first Chinese man to walk in space on Saturday, clambering out of China's Shenzhou VII space craft in a technological feat that made the Chinese people excited.

"I'm feeling quite well. I greet the Chinese people and the people of the world," Zhai said as he climbed out of the craft at around 16:40 Beijing time, a historic achievement telecast live on CCTV. Tens of millions of Chinese viewers clustered before TV screens to watch the moment.

Chinese President Hu Jintao and other top leaders had appeared at the Beijing Aerospace Control Center to watch the live transmission of Zhai's spacewalk.

Zhai, 42, chosen by an expert team for the first "extra-vehicular activity," unveiled a red national flag, helped by colleague Liu Boming, who also briefly popped his head out of the capsule.

Zhai slowly made his way towards a test sample of solid lubricant outside the capsule, took a sample and handed it to Liu.

Zhai safely returned inside the craft after about 20 minutes. The walk marked the highpoint of China's third manned space journey, which has received widespread media coverage.

In this video grab taken on Friday, September 27, 2008 from China Central Television, Chinese astronaut Zhai Zhigang waves to the camera as he conducts China's first spacewalk. [Xinhua]



Zhai wore a $4.4 million Chinese-made suit weighing 120-kg. Liu wore a Russian-made one and acted as a back-up.

The third crew member, Jing Haipeng, monitored the ship from inside the re-entry module.

The risky manoeuvre is a step towards China's longer-term goal of assembling a space lab and then a larger space station, analysts said.

"On this flight, Chinese people's footprints will be left in space for the first time," said a commentary by the Xinhua news agency.

The astronauts embarked on their walk after receiving a clean bill of health from doctors on the ground at mission control in Beijing, Xinhua said.

In this video grab taken on Friday, September 27, 2008 from China Central Television, Chinese astronaut Zhai Zhigang waves a Chinese national flag as he conducts the nation's first spacewalk. [CFP] 



Zhai's suit has 10 layers and takes up to 15 hours to assemble and put on.

China's first manned spaceflight was in 2003. A second, two-manned flight followed in 2005. The only other countries that have sent people into space are Russia and the United States.

Shenzhou VII took off on Thursday and is due to land on the northern steppes of Inner Mongolia on Sunday.

Friday, September 26, 2008

Oracle to sell computer hardware for first time

Thursday, September 25, 2008

Oracle to sell computer hardware for first time

By Associated Press

SAN FRANCISCO (AP) _ Oracle Corp. is selling computer hardware for the first time in its 31-year history, signaling an ambition to become more than a one-stop shop for business software.

The expansion announced Wednesday by Chief Executive Larry Ellison calls for Oracle's sales team to peddle a "database machine" and a smaller storage product, both made by Hewlett-Packard Co. Both pieces of hardware are designed to help companies fetch information stored on Oracle's database software more quickly while taking up less space in corporate data centers.

Ellison unveiled the products -- in development for three years -- at an Oracle customer conference attended by nearly 43,000 people.

The database machine will sell for $650,000 and store up to 168 terabytes -- "1,400 times larger than Apple's largest iPod," Ellison boasted in reference to the 120-gigabyte media device made by the company run by his best friend, Steve Jobs.

As it wades into a new field, Oracle is aiming to undercut other hardware makers like Netezza Corp. that sell so-called "data warehouse appliances." The Oracle-HP partnership conceivably could also siphon sales from storage providers like EMC Corp. and IBM Corp.

Oracle has been pouring most of its money into broadening its selection of software applications, hoping to appeal to corporate customers who want to buy as many programs as possible from a single vendor. The Redwood Shores-based company has spent more than $35 billion to acquire about 50 other software makers in the last four years.

The shopping spree has paid off so far, helping to boost Oracle's profit by 29 percent to $5.5 billion in its last fiscal year. Just last week, the company reported its earnings rose by another 28 percent to $1.08 billion in the first quarter of its new fiscal year.

Oracle shares gained 26 cents Wednesday to finish at $19.95.

Copyright 2008 The Associated Press.

Thursday, September 25, 2008

Shooting the moon

China's space programme

Shooting the moon

Sep 25th 2008 | BEIJING
From Economist.com

China’s latest spectacular: a walk in space


Worries in America are likely to grow if China’s space programme keeps up its steady pace of development. Subsequent Shenzhou missions are expected to focus on building a space station. Another programme, which began last October with the launch of a lunar probe called Chang’e, aims to put an unmanned rover on the surface of the moon around 2017 and return it to earth with samples.

Jiao Weixin of Peking University says that with the development in the next few years of a new rocket, the Long March V, with a heavier lift capability, “it’s a matter of time” before China formally announces plans for landing a man on the moon. According to the Washington Post, Michael Griffin, the head of America’s space agency, NASA, has given warning that if China were to achieve this before the return of a manned American spacecraft to the moon for the first time since 1972, “the bare fact of this accomplishment will have an enormous, and not fully predictable, effect on global perceptions of US leadership in the world.” The newspaper said this comment appeared in a draft of a statement Mr Griffin was preparing to submit to Congress this year, but it was deleted by White House budget officials.

Nur die Ruhe bewahren - China und die Finanzkrise

CHINA | 25.09.2008

Nur die Ruhe bewahren - China und die Finanzkrise

Die Schockwellen der Finanzkrise haben auch die asiatischen Märkte erreicht. Viele fürchten eine Wiederkehr der großen Asienkrise der 1990er Jahre. Die Volksrepublik China aber zeigt Gelassenheit.

Die beiden Volkswirtschaften USA und China sind längst auf Gedeih und Verderb zusammengewachsen. So ist China einer der größten Gläubiger der USA und die USA sind der drittgrößte Handelspartner Chinas hinter der Europäischen Union und Japan. Die US-Bankenkrise hat dementsprechend auch auf dem chinesischen Wertpapiermarkt für Turbulenzen gesorgt. Trotzdem sieht die Regierung in Peking nur geringen Handlungsbedarf.

US-Finanzminister Henry Paulson und der chinesische Vize-Premier Wang Qishan (Juni 2008, Quelle: AP) Enge Partner: US-Finanzminister Henry Paulson und der chinesische Vize-Premier Wang Qishan (Juni 2008)

Professor Markus Taube, Sinologe an der Universität Duisburg, weist darauf hin, dass die USA und China auch im Bereich Finanzen eng zusammenarbeiten: “Wir haben gesehen, dass sich die amerikanischen Investmentbanken massiv in China engagiert haben. Die gesamten Strukturen, die in China aufgebaut wurden, folgen fast zu 100 Prozent dem amerikanischen Muster. Falls die amerikanischen Vorbilder in der Versenkung verschwinden, hat das natürlich Auswirkungen auf den chinesischen Markt. Man fragt sich, ob man das falsche Vorbild gewählt hat".

Zinssenkung und Aktienkäufe als Soforthilfe

Als erste offizielle Reaktion auf die Krise hat die chinesische Notenbank an einem nationalen Feiertag Mitte September überraschend den Leitzins gesenkt, um den Geldinstituten des Landes mehr Luft zu verschaffen. Außerdem kauft der Staat kräftig Aktien der Bankhäuser ein und pumpt damit viel Liquidität auf den Markt.

Diese Sofortmaßnahmen helfen zwar, kurzfristig die Stabilität der Börsen wieder herzustellen, haben aber keine langfristigen Auswirkungen. Das ist die Einschätzung von Professor Frank Tian Xie von der Business School der Drexel University in Pennsylvania. Weiter meint er: "Die Finanzkrise in den USA wird dazu führen, dass sich die wirtschaftliche Entwicklung verlangsamt. Betroffen ist auch das Exportgeschäft Chinas, das ja sehr abhängig ist vom amerikanischen Markt. Leidet aber der Export, so leiden auch die Börsen. Die Effekte zeigen sich vielleicht nicht unbedingt jetzt, aber vielleicht schon in den kommenden Wochen oder Monaten."

Mit einem blauen Auge davon gekommen

Da China die Marktregeln selber aufstellt, ist man bei der weltweiten Finanzkrise zunächst mit einem blauen Auge davongekommen. "Wir müssen schon davon ausgehen, dass natürlich auch auf der chinesischen Seite Kapital fehlen wird", sagt Taube. Auf der anderen Seite müsse gesehen werden, dass aufgrund der strengen Kontrollen der Kapitaltransfers China einigermaßen geschützt sei "vor den übelsten Auswirkungen dieser aktuellen Finanzkrise".

Moderne Bürohausfront (Quelle: AP) Alles unter Kontrolle? Die chinesische Zentralbank in Peking

Mit anderen Worten: die Aufsichtsbehörden in China werden jede Überweisung ins Ausland, sei es die Beteiligung an Investmentbanken oder den Kauf ausländischer Firmen, genau kontrollieren, damit die Banken nicht wieder Schulden mit hohem Risiko einkaufen. Möglich ist das dadurch, dass die chinesische Währung auf dem Weltmarkt nicht frei gehandelt werden darf. Neben dieser starken Finanzaufsicht kann sich die chinesische Zentralbank auf eine dicke Devisenreserve in Höhe von 1800 Milliarden US-Dollar stützen. Der Staat ist dadurch jederzeit in der Lage, die eigenen Banken mit frischem Kapital zu versorgen.

Peking zieht Lehren aus der Krise

Die "roten Kapitalisten" im Pekinger Finanzministerium haben schon wichtige Lehre aus der Krise gezogen, analysiert Dr. Fred Hu, Chefökonom von Goldman Sachs in Hongkong: "Vor allem die Geldpolitik darf nicht zu viel Schaum auf dem Markt erzeugen und den Nährboden für Spekulationen anbieten." Entsprechend sollte die Aufsicht durch die Regierung effektiv und streng gestaltet werden. "Dabei ist auf das Gleichgewicht zwischen der freien Marktwirtschaft und der Einmischung durch den Staat zu achten", so Hu. In den USA, sagt er, habe es an effektiven Kontrollen gefehlt. Auch beim Risikomanagement der Banken sei das amerikanische Modell "verbesserungswürdig".

Can Anyone Still Sell Music?


Can Anyone Still Sell Music?

There are lots of Internet companies who have plans that rely on recorded music surviving. There are others that have figured out how to get money to record companies, but not musicians. 

But I think they're all going the wrong way.

In the several thousand years of human history before Mr. Edison invented record music, if a harpsichord player wanted to make money, he either performed, sold sheet music, or found a prince to support him. Royalties came from royalty, and that was that.

All that has come since -- the wax cylinder, the LP, the 45, the reel-to-reel, the 8-Track, the cassette tape, CD, the MP1, 2 and 3, the iPod, the Zune, the ringtone, the DMCA, entertainment lawyers, David Geffen and Menudo -- have happened in the last 141 years. And most of that in the past 40.

But it's the last decade that's seen the erosion of all. The lawyers were able to knock out digital copying's first appearance in Napster, but BitTorrent and the simple fact that a digital file is impossible to stop from being copied (without preventing its use) has meant that songs are turning into a commodity -- at best. At worst, it may be the end of selling recorded music as a standalone product.

Yes, some people will always be willing to pay rather than copy music. 

They're the same folks who donate money for shareware applications. 

But the trend is going against that. David Pogue, the technology columnist for the New York Times, checked the pulse of college students and their feelings about "stealing" versus "copying," polling them on a number of scenarios and getting nothing but blank stares in return:

Finally, with mock exasperation, I said, "O.K., let's try one that's a little less complicated: You want a movie or an album. You don't want to pay for it. So you download it."

There it was: the bald-faced, worst-case example, without any nuance or mitigating factors whatsoever.

"Who thinks that might be wrong?"

Two hands out of 500.


This means uncertainty for my tiny startup, Jamseed, major companies like Time Warner, Sony and Universal, and it's hanging over the head of every musician who hasn't yet made enough money to retire.

Yet, there's no denying that people still love music and musicians and are willing to pay for something. The question is, what?

The answer for some is live performance. Take the Eagles as an example. Irving Azoff, their manager:

"I recently looked to see how much The Eagles have been paid in royalties from all their downloads at iTunes. The Eagles are one of the two or three best selling [recorded music] catalogs in the business. And we figured out that [total iTunes royalties] equaled about 45 minutes of one concert at any city in the world."


The same is likely true of sold-out Hannah Montana or Jonas Brothers shows. But the overall revenue in live performance is down 10%.

This is still better than the 25% decline in CD sales, but mega- shows clearly aren't the solution to get musicians, especially those just starting out, enough money to pursue their art.

Perhaps new and small bands can make a living from touring and doing live performances in backyards, clambakes and bar mitzvahs, with recorded music serving only as the marketing to get those gigs.

That certainly seems to be the trend, but it also appears to be a giant opportunity for a new business model that uses the Internet to find value from musicians, deliver it to fans, and get money back in the hands of the artist to start the virtuous cycle all over again.

We think we have the idea of how to use technology to let musicians do the equivalent of live performance on the Internet and grow their careers and their bank accounts through both live and virtual means.

But I'm already over my word limit for this week, so more on our idea and how it came about next time.

What do you think? Is recorded music's time over? Or are rumors of the demise of iTunes and CDs premature? 

"Shenzhou 7" gestarte

Raumfahrt

"Shenzhou 7" gestartet

Chinas Raumschiff mit drei Astronauten an Bord hat seine Reise ins All begonnen. Am Freitag soll der erste Außeneinsatz eines Taikonauten stattfinden.


vergrößernErfolgreicher Start: Die Rakete vom Typ "Langer Marsch - 2F" ist unterwegs.
Foto: Reuters
 

China hat sein Raumschiff Shenzhou 7 mit drei Astronauten an Bord ins All geschickt. Hauptaufgabe bei der dreitägigen Mission ist der erste Weltraumspaziergang eines chinesischen Astronauten an diesem Freitag. Die Mission gilt als wichtiger Schritt zu einer chinesischen Weltraumstation.

Die Rakete vom Typ Langer Marsch - 2F mit dem Raumschiff hob planmäßig um 21.10 Uhr Ortszeit (15.10 Uhr MESZ) vom Weltraumbahnhof in Jiuquan im Nordwesten des Landes ab.

Der Start, bei dem Präsident Hu Jintao und andere Spitzenfunktionäre der regierenden kommunistischen Partei anwesend waren, wurde live vom staatlichen Fernsehsender China Central Television übertragen. Der Außenbordeinsatz des Astronauten Zhai Zhigang 343 Kilometer über der Erdoberfläche soll etwa 40 Minuten dauer

Hu hatte sich vor dem Start mit den Astronauten unterhalten, als sie schon in ihren Raumanzügen hinter einem Sicherheitsglasfenster saßen. Flankiert von zivilen und militärischen Führern des Weltraumprogrammes lobte Hu die drei Männer, die früher Kampfpiloten gewesen waren, für ihre ausgezeichnete Arbeit. "Ich bin hier, um ihnen im Namen der Kommunistischen Partei, dem Staatsrat, der Militärführung und unserer ganzen Nation Mut für ihre Mission zuzusprechen und Erfolg zu wünschen", sagte Hu.

Alle Systeme liefen nach Angaben der Bodenstation in den ersten Minuten nach dem Start normal. Außer Zhai Zhigang sind die Astronauten Liu Boming und Jing Haiping an Bord. Alle drei Männer sind 42 Jahre alt.

China ist seit 2003 nach Russland und den USA das dritte Land, das bemannte Weltraummissionen ins All schickt. Eine eigene Weltraumstation soll bis 2020 fertiggestellt sein.

Shenzhou VII spacecraft lifts off successfully

Shenzhou VII spacecraft lifts off successfully 
(Xinhua)
Updated: 2008-09-25 21:56

China's Long-March II-F rocket carrying Shenzhou-VII spacecraft ignites during launch at the Jiuquan Satellite Launch Center in northwest China's Gansu province on Thursday Sept. 25, 2008. China began counting down Thursday to an evening rocket launch that will put a crew of three men into space, including one who will make the country's first spacewalk. 


The Balanced Scorecard—Measures that Drive Performance

The Balanced Scorecard—Measures that Drive Performance

Key ideas from the Harvard Business Review article by Robert S. Kaplan and David P. Norton

The Idea

In the same way that you can’t fly an airplane with just one instrument gauge, you can’t manage a company with just one kind of performance measure. Think of a balanced scorecard as the instrument panel in the cockpit of an airplane. It’s a set of interrelated gauges that links seemingly disparate information about a company’s finances and operations. Together, they give you a more complete view of how your company has been performing, as well as where it’s headed.

A balanced scorecard asks you to think of your company’s mission and strategy from four key perspectives:

1. How do customers see us?

2. What internal processes must we excel at?

3. How can we continue to improve and create value?

4. How do we look to shareholders?

Next, identify the handful of measures that are most critical to your company’s success in each of the four perspectives. Tracking all the important measures at once guards against suboptimization—that is, achieving gains in one area at the expense of another.

The Idea in Practice

What you measure is what you get: the measures you use strongly affect the behavior of your managers and employees. When building a balanced scorecard, tailor the measures to fit your company’s particular challenges. That way, you’ll be more likely to get the performance you need to succeed.

1. Customer perspective. Today’s typical corporate mission says something general about customers. The balanced scorecard requires specific measures of what customers get—in terms of time, quality, performance and service, and cost.

2. Internal business perspective. Focus on the core competencies, processes, decisions, and actions that have the greatest impact on customer satisfaction. ECI developed operational measures for submicron technology capability, manufacturing excellence, design productivity, and new product introduction. Company managers then made sure to “decompose” the measures to department and workstation levels, where much of the action took place.

3. Innovation and learning perspective. Measures in this area indicate future success. They measure continual improvements to existing products and processes and introduction of new products with expanded capabilities. Milliken & Co. implemented a “ten-four” improvement program, requiring reductions in key adverse measures (defects, missed deliveries, and scrap) by a factor of ten over four years.

4. Financial perspective. Financial measures are essential for indicating whether executives have correctly identified and constructed their measures in the three foregoing areas—but they can also help determine future direction. For example, a chemical company created a daily financial statement. Putting income and expense values on every production process helped plant supervisors see where process improvements and capital investments could generate the highest returns.

Example: A semiconductor company that the authors call Electronic Circuits Inc. (ECI) established the goal of becoming customers’ supplier of choice. To track this goal, the company conducted customer surveys, which revealed that each customer had a different definition of what constituted reliable and responsive supply. As a result, ECI discovered that it was not satisfying some customers and overachieving the expectations of others.

What Fannie Mae and Freddie Mac Tell Us About Free Markets

What Fannie Mae and Freddie Mac Tell Us About Free Markets

The Treasury and Federal Reserve plan to save teetering Fannie Mae and Freddie Mac should lay one myth to rest: that perfect free markets exist or are even desirable.

Conservatives argue that free markets are the solution to crises ranging from inadequate health care coverage and the looming insolvency of the social security system to the current housing-sparked financial mess. Listening to them, it's easy to forget that a market is a means, not an end, and that regulation and government in general are not inherently bad.

Many business executives don't really want a truly free, transparent market--for understandable reasons. As any economist will tell you, companies make a heck of a lot more money when information asymmetries and inefficiencies exist. Over the years, plenty of executives who described themselves as free marketers have happily accepted help from Washington when their companies or industries ran into trouble.

Societies elevate certain values and aspirations to the status of universal rights. In the United States, these include freedom from discrimination, a decent education, a chance to own a home, retiring with some measure of security, and now access to affordable, high-quality health care.

Markets should be structured and governed to ensure that these universal rights take precedence over special interests, including business. And when the potential profits are insufficient to generate the private investment required to achieve society's goals, yes, there's a role for taxes.

Especially in this election year, now is a good time for Americans to clarify their values and aspirations as a society and to reconsider the best means for realizing them.

For example, it seems that the vast majority of Americans want universal health care coverage that's affordable, easy to use, and offers an abundance of choice and competition. Is employer-sponsored health care--an accident of history that serves barely half the population in some states and puts many U.S. industries at a competitive disadvantage--worth preserving?

Similarly, our goal is to make home ownership affordable and safe for the many and is not to turn homes into commodities that can be traded like pork-belly futures, right? If so, is the best means of financing home ownership opaque markets anchored by the likes of Fannie Mae and Freddie Mac--private companies whose executives and shareholders reaped handsome returns while taxpayers assumed the lion's share of the risks?

As we move ahead to claim our universal rights, let's remember that markets are a means, not an end, and that we can and should shape them to do our bidding.

LCL, FCL, Bill of Lading, INTTRA

Less-than-Containerload (LCL)

Teilladungen wie z. B. Kleinsendungen von unterschiedlichen Versendern werden entlang der gesamten Transportkette in Transportcontainer geladen bzw. daraus an unterschiedlichen Zielorten für unterschiedliche Empfänger entladen (Pier-Pier-Verkehre). Der Begriff wird in erster Linie im Zusammenhang mit dem Containerverkehr in der Seeschiffahrt verwendet.

FCL: Full Container Load

Bill of lading

Bill of Lading (B/L) (dt. Konnossement oder Seeladeschein) ist ein Nachweis über den zwischen Befrachter (Ablader) und Verfrachter (Reederei) abgeschlossenen Seefrachtvertrag.

INTTRA

Hapag-Lloyd is pleased to offer you as registered customer access to information and on-line business functions through its membership to the international shipping portal INTTRA, where you have the opportunity to view and exchange information related to your shipments with the selected carrier(s) of your choice. INTTRA offers the advantage of a multi-carrier platform where you can access and define information relating to your shipments for all your ocean-carriers belonging to INTTRA, using the same interface.

Below please find a summary of INTTRA Functionalities

* Schedule Information
* Booking Request
* Booking Confirmation
* Shipping Instruction (incl. Desktop solution)
* Tracing / Status events
* Self-service ReportsPreview of SWB
* SWB Download

Below please find a summary of INTTRA Benefits

* Visibility and transparency along the entire transport chain
* Savings potential on inventory and stock levels
* Standardised work processes for all member lines i.e. same business procedure for all carriers
* INTTRA is funded only by the member carriers and safeguards a neutral position towards the trading community

INTTRA INTRODUCTION

Craig Mundie's Cloud Vision

Thursday, September 25, 2008

Craig Mundie's Cloud Vision

Microsoft's chief research and strategy officer discusses ways to transform personal computing.

By Erica Naone


As Microsoft's chief research and strategy officer, Craig Mundie will play an important role in shaping the future of personal computing. Since Bill Gates's retirement in July, Mundie and chief software architect Ray Ozzie have jointly led the company's technical direction.

Today at Technology Review's EmTech Conference, Mundie will deliver the keynote speech on the ways in which new approaches to hardware and software will transform people's lives. Technology Review's assistant editor, Erica Naone, caught up with him before his talk to discuss the role he sees for cloud computing--the trend shifting computer processing and storage away from desktop computers and onto distributed computers across the Internet.

Credit: Technology Review

Technology Review: People often talk about software moving from the desktop--programs running on a personal computer--to the Internet -- programs running through a Web browser. Do you see this as the next big thing?

Craig Mundie: My view is that the next big platform shift will actually be the composite platform, where we glue the Internet platform to the evolved client platform [clients include desktop computers, laptops, mobile phones, and other devices], creating a uniform programming architecture across those things.

TR: What kinds of programming techniques would be needed to support so many devices and processors running in parallel?

CM: Many of the basic tenets of how people write programs and have written them for decades no longer turn out to work very well. Traditional procedural programming languages tend to mask or in fact squeeze out the inherent parallelism in many problems just as a byproduct of the structure of the languages. How you get programs to be correct at larger and larger scales across this distributed concurrent environment is another problem. We need better tools for debugging and ultimately even program proof [automated tools to verify that a program's algorithms function as intended] that will allow us to put these new applications together. And then, at the end of the day, we actually have to have new applications.

TR: What would these new applications be like?

CM: There will be a class of experiences that naturally incorporate all of the intelligent clients in your life. Today, you can buy a cell phone and a car and a TV and a game console and a laptop and a desktop, but it's sort of left as an exercise for the consumer to figure out how to make the same stuff appear on all of them. Today it's just way too hard. What you really want to do is think of this collection of clients that work in concert with a collection of Web-based services. But, when taken together, they give you a much better experience in that regard. If it's your music, for example, you can say, "Look, I just expect to be able to listen to my music no matter what device I happen to pick up."

TR: This sounds similar to the Microsoft project Live Mesh.

CM: That's a perfect example. Ray Ozzie's been doing that work for several years to build, essentially, a cloud platform that is complementary to the evolving client or multiclient platform. It would provide common data services and orchestration processes that you could subscribe to from each of the related clients. That is indeed one of the early visible parts of this composite platform that we are trying to bring forward.

TR: People also talk about cloud computing as "software as a service," with the idea that the software all comes to the user from the cloud. But that doesn't seem to be the view you're taking.

CM: People who started out and said, "Hey, all software should just become a service," started out with the misconception that the computing model that we know is mature and won't evolve anymore. Therefore, if communications capability and cost continue to improve, then maybe I should just put all the computing back in the middle and leave some modicum of intelligence at the edge in order to facilitate the presentation.

TR: You use the term "software plus services." What do you mean by that?

CM: There are things that are valuable when centralized in a cloud and presented as a service. But if you look at the most sophisticated applications today--even the ones that are web-oriented--they increasingly depend on more and more sophisticated client components. I think the reason is that bandwidth is not infinite, and certainly not always available, and certainly not cheap. While that may improve, there is also the physical problem of latency.

What you start to see is a new application class. I contend it makes no sense to try to push [lots of data and processing] up the wire [to the cloud, just] so that it can come back and talk to you. And so, ultimately, that leads us back to what I call this composite platform, where you've got a balanced set of roles between what you expect the cloud to provide and what you expect the clients to provide themselves.

Faster, Cheaper DNA Sequencing

Thursday, September 25, 2008

Faster, Cheaper DNA Sequencing

A U.K. company hopes to dramatically reduce the cost of reading a person's genome.

By Neil Savage

The race to build a fast, inexpensive device to sequence individual human genomes has a new entrant: a British company that uses a technique called nanopore sequencing. Cheaper genome sequencing--the fabled $1,000 genome--could lead not only to medical treatments tailored to a patient's specific genetic makeup, but also to better ways to diagnose disease, identify biological threats, and discover new drugs.

The company, Oxford Nanopore Technologies, has raised approximately $20 million in funding and recently licensed separate nanopore technologies developed at the University of Oxford, Harvard University, and the University of California, Santa Cruz.

Like the sequencing systems from Helicos BioSciences of Cambridge, MA, and Pacific Biosciences of Menlo Park, CA, nanopore sequencing can analyze individual strands of DNA, eliminating much of the time and expense of sample preparation. In a conventional DNA-sequencing scheme, the DNA sample must be copied many times.

But nanopore sequencing has the added advantage of doing away with the fluorescent molecules typically used to label DNA bases so that their sequence can be read by cameras. "We think we're the only label-free technology out there," says company president Gordon Sanghera. "There's no labeling. There's no amplification. And that really does take out the bulk of what you're doing." He says that sample preparation for the nanopore system takes hours, rather than the days it takes for others.


Nano sequencer: An exonuclease (in green) slices the DNA into individual bases, which pass through the blue nanopore and bind to the pink cytodextrin, giving off characteristic electrical signals. The nanopore system is built into an array on a silicon chip.
Credit: Oxford Nanopore Technologies

Nanopore sequencing is not as mature as other technologies, says Jeffrey Schloss, program director for technology development at the U.S. National Human Genome Research Institute (NHGRI). "The challenge is that people haven't read DNA sequences yet with nanopores," he says. But he adds that "we seem to be getting very, very close with Oxford Nanopore."

Nanopores are naturally occurring proteins about a nanometer in diameter that provide openings in cell membranes so that the cells can eject or ingest materials. (To appreciate how tiny nanopores are, consider that, the average human hair is about 100,000 nanometers thick.) The Oxford system employs an alpha-hemolysin protein produced by the Staphylococcus bacterium, which uses it to extract the contents of other organisms' cells. The Oxford team places the nanopore in an artificial membrane made of lipids. Above and below the membrane are a solution of salt and a pair of electrodes. An electrical current can flow from the solution above to the solution below, but only through the nanopore, because the membrane has a high electrical resistance.

Inside the nanopore is a cytodextrin, a sugar molecule. A single strand of DNA is small enough to slip through the nanopore, and as it passes through, each of the four nucleic acids binds briefly to the cytodextrin, then lets go again. When an acid binds to the sugar, it disrupts the flow of the electrical current in a recognizable way, so telling the base cytosine from guanine, or adenine from thymine, is a simple matter of reading the characteristic electrical signal.

In the researchers' first conception of the system, the entire strand of DNA would pass through as a whole. In theory, bases could bind to the sugar at a rate of a million per second, but that's much too fast to generate a discernible signal. So Hagan Bayley, Oxford Nanopore's founder and an Oxford University chemical biologist who developed some of the technology the company has licensed, added another component to the system: an exonuclease, an enzyme that slices the DNA strand into individual bases and directs them through the nanopore. Each base passes through the nanopore individually and sequentially, slowing the overall rate down to between 10 and 50 bases every second, giving the electrical equipment time to read the signal, which is in the range of a picoamp, a trillionth of an amp.

The company will speed up the analysis of DNA by putting an array of these nanopore setups on a silicon chip. Sanghera says they'll start with several hundred nanopores per chip, and then eventually expand to tens of thousands.

Though the company has demonstrated the individual pieces of the system, it still has to put them all together. It's working on ways to attach the exonuclease to the protein and trying to marry the biological part to the sensing electronics and the silicon chip. The company doesn't have to invent any new electronics, but it does need to design custom chips, which can be complex. "The challenge is system integration, and it's a big challenge," Sanghera says.

Though he won't reveal a specific launch date, he says the company is planning to keep pace with Pacific Biosciences, which aims to have a sequencing device on the market in about two years.

The researchers are aiming for the $1,000 genome. The hope is that by bringing the price of sequencing down to that range, individuals could afford to have their genomes recorded, allowing doctors to tailor treatments to their particular genetic makeup. Sanghera sees the next generation of nanopore technology replacing the biological nanopores with artificial ones. Ultimately, the goal is to make the system solid-state, built wholly in silicon the way computer chips are.

NHGRI has long championed cheap gene sequencing. It has given more than $12 million to the researchers whose technology Oxford Nanopore licensed, including a recent $6.5 million grant to Daniel Branton and Jene Golovchenko of Harvard. The institute's initial goal was to achieve the $1,000 genome by 2014. "I think that's turning out to be a pretty good estimate," Schloss says.