Thursday, February 26, 2009

Buzz Meter

March/April 2009

Buzz Meter

Data mining sheds light on what makes news.

By Matt Mahoney

photo A chart (also below, here as a pdf) of online buzz words.

Political scientists have long studied the news cycle, tracking which people and topics drive coverage and for how long. But the sheer volume of news outlets made it hard to quantify their results.

Researchers at Cornell University are trying to get a quantitative handle on how news stories proliferate. Computer scientist Jon ­Kleinberg reasoned that instead of trying to sort items from blogs and news sites into arbitrary categories, he could home in on quotes to identify their topics computationally. But references to a quote might extract different phrases from it, change its tense, or paraphrase it, resulting in dozens of different versions. So Kleinberg and his colleagues developed algorithms that determine family resemblances between strings of words in different articles.

The researchers are now canvassing about a million online news items a day. Focusing on quotes might exclude some relevant items, but it helps identify the types of stories that prove most popu­lar and the websites that report on them first. The researchers have found that with the exception of a handful of professional political blogs that are the fastest to sniff out a story, mainstream media sites drive coverage, converging on a story two and a half hours before blogs react. But mainstream sites are also quick to abandon stories, while blog interest can persist for days.

Pop chart: This graph depicts the 50 phrases that generated the most buzz online in the last three months of the 2008 presidential campaign. The vertical axis indicates the number of Web items featuring some version of the phrase posted hourly; the horizontal axis shows fluctuation over time. Each phrase has an associated color, some labeled with phrase excerpts.

Credit: Jure Leskovec, Lars Backstrom, and Jon Kleinberg